Christian players’ agency · Southern Africa

The person before the transfer.

Keystone Football Agency is a Christian agency representing footballers, coaches and their families across Southern Africa — with honesty, care and professionalism that follows FIFA’s rules, on and off the pitch.

Talk to us ▶ Watch the film

A young footballer dribbling through cones at sunset on an African pitch

“It takes a family to raise a footballer.”

Where it began

“Do agencies offer real management — or do they simply facilitate transactions?”

At Orlando Pirates in Johannesburg, a midfielder told us he dreamed of playing in Europe — and that his representation could not help him get there. That conversation became Keystone Football Agency.

Our foundation

Christ at the centre.

“He is before all things, and in him all things hold together.”Colossians 1:17

KFA is built on faith in Jesus Christ. We believe every player is created in the image of God, that their talent is a gift from Him, and that our calling is to help them steward it well.

Spiritual mentorship and encouragement, offered to every client
We pray for the players and families we serve
When a player moves abroad, we help them find a church community
Honest dealings: no hidden fees, no side payments, no pressure

We are openly Christian and warmly welcome players of every background. Faith is offered, never imposed.

The film

KFA in 100 seconds

Who we are, what we believe and how we work.

Our philosophy

Values before volume.

Most agencies in the region are transactional: the more deals they do, the more they earn. KFA is value-driven rather than deal-driven. We deliberately limit the number of players we represent, so every client gets real attention, counsel and a relationship built on trust.

We don’t push deals that benefit our business. We push deals that benefit a player’s career.

Why “Keystone”?

The keystone is the stone at the crown of an arch that locks all the others in place. For us, that keystone is Jesus Christ, the chief cornerstone: in him all things hold together.

01
IntegrityOur actions reflect our words. Transparency and honesty are non-negotiable.“Whoever walks in integrity walks securely.” — Proverbs 10:9
02
StewardshipThe trust of players, families and communities is precious. We nurture and protect it.“Use whatever gift you have received to serve others.” — 1 Peter 4:10
03
ServiceSuccess is not the closing of deals but the improvement of lives.“The Son of Man did not come to be served, but to serve.” — Mark 10:45
04
DignityEvery client is a whole person, never reduced to a market value.“God created mankind in his own image.” — Genesis 1:27
05
PerseveranceThrough injuries, rejections and moves abroad, we stay.“Let us run with perseverance the race marked out for us.” — Hebrews 12:1

What we do

Holistic representation, in four pillars.

Career Management

Contract negotiation, transfers, trial organisation, club-selection strategy, and career and post-career planning.

Personal Development

Financial literacy, personal branding, media training, life skills and spiritual mentorship.

Performance Support

KNVB-certified video analysis, nutrition guidance, specialist trainers and injury-prevention advice.

Brokering Deals

Finding the right buyer for players their clubs are open to move on — transparently, for both sides.

Supported by our network of partners in sports law, finance, mental performance, physical training and nutrition.

Who we serve

Five groups, one philosophy.

Emerging talentAges 16–20

Academy and lower-division players who need exposure, trials and a clear pathway.

Established professionalsAges 21–26

Players ready for a move to Europe or a top African league.

Advisory playersAges 16–18

Guidance and trial opportunities, with no obligation to sign full representation.

Coaches & technical staffCareer representation

Professionals who deserve career management too.

ClubsScouting & intelligence

Country reports, player reports and procurement for clubs seeking Southern African talent.

A father and mother with their hands on their son's shoulders, looking out over a floodlit stadium

And always, the family.

A career is the player’s dream — and the family’s investment, honour and hope. Families are informed and involved in every major decision.

First marketsNext markets

Where we work

Rooted in Southern Africa. Connected to Europe.

We start in South Africa, Angola, Zambia and Zimbabwe, and grow into Mozambique, Uganda and Botswana. Our founders work in Portuguese, English and Dutch — the languages of the region’s main corridors into Europe.

Our corridors

Angola & Mozambique → Portugal & Spain
South Africa → the Netherlands & Belgium
Southern Africa → Scandinavia
Zambia → South Africa’s PSL

KFA Integrity Charter

Working to FIFA’s rules. Open about every fee.

Fake and unlicensed agents are a real problem in African football. Our Integrity Charter is our public promise:

We follow the FIFA Football Agent Regulations. Our founders are preparing for the FIFA agent exam, and we will only act as players’ agents once licensed.
Every fee and commission is stated in writing, in full, before anything is signed.
Minors receive extra protection, and parents are involved in every decision.
We will never suggest a course of action we would not take ourselves.
Anyone can raise a concern through our complaints process.
We aim to do what is right, in the eyes of the Lord and of people (2 Corinthians 8:21).

The full Charter is published at launch.

The founders

Two founders, three languages, one purpose.

Dennis Hens

Co-Founder · South Africa, Zambia, the Netherlands, Belgium, Scandinavia

KNVB-certified video analyst and youth coach, and Chief Commercial Officer at a MedTech start-up. Speaks English and Dutch.

Denis Faria

Co-Founder · Angola, Zimbabwe, Portugal, Spain

Master’s in Sports Management with a dissertation on the FIFA Football Agent Regulations. Speaks Portuguese and English.

Both are graduates of the Johan Cruyff Institute’s Master in Football Business.

For clubs

Southern Africa is producing talent Europe is only beginning to notice.

KFA gives sporting directors and scouts structured, on-the-ground intelligence: country reports, individual player reports and support with player procurement.

Contact

Let’s talk — you, your family and us.

Tell us a little about yourself. We reply personally, in English, Portuguese or Dutch.

Hubs: Johannesburg · Luanda
Email: [to be confirmed]
WhatsApp: [to be confirmed]